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The media is the most powerful authority in the eyes of Indian people. They trust media more than the government for the authentic news. The power of media is so much that it can hype any topic that it wants to and can influence major mass of the people.

The influence of media is good on the minds of the people but at times it may be utilized to spread negativity. It may surprise you that most of the people trust newspaper, radio and TV more than the blogs and the websites.

Media has become an important source of information in today’s fast moving world. Sitting at home you can get the news of all over the world, thanks to media. You get instant news, at the moment it happens, with the videos of the happenings.

In past days you needed to wait for the newspapers to get the news, but these days it is not necessary to wait for hours for them. As the technology is advancing, you get all the news online.

These not only provide you with the latest happening, you can even watch the videos of the latest happenings online. Nowadays all the leading newspaper have their website, and many other websites also provide you with the latest news.

Innovation is always taking place in the online industry. News and media industry is also not lagging behind. Many online formats like flash video are specially targeted at the high profile clients. Thus the impact of online news industry can not be ignored.

Next time whenever you need the news you make sure that you se them online.